Tame that summer FRIZZ!

Just in time for that intense summer humidity that wreaks havoc on our hair, Aveda has enhanced their Smooth Infusion brand with a new product launch, the Smoothing Masque. Clinical tress tests demonstrated a 50% reduction in frizz volume after one use. Additionally, the masque smoothes and softens the hair with certified organic cupuaçu and shea butters which the leave the hair incredibly moisturized.

The Smoothing Masque should be applied after using the Smooth Infusion shampoo, in place of your conditioner. Apply the masque root to ends and leave in the hair for 2-5 minutes and rinse thoroughly—a little goes a long way so be sure not to over use. You may notice a squeaky feeling on your hair when you apply the masque. That means the blend of smoothing ingredients that surround each strand is working. When you rinse your hair, the squeaky feeling fades—and your hair is left soft and smooth.

Finish your look and style your hair with the Smooth Infusion Style-Prep Smoother to make styling faster and easier, and with the Smooth Infusion Glossing Straightener for all-day straightness and shine.

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